What is SELLMARK?
Based in Texas, USA, Sellmark is a manufacturer and retailer of optical devices and accessories related to outdoor and sports activities. Their products are renowned for their durability and performance, gaining widespread support from hunters, shooters, and outdoor enthusiasts. LayLax has signed an official partnership as the exclusive distributor in Japan for the civilian market. Additionally, we serve as the exclusive distributor in Japan for the weapon light brand INFROCE, offering it to the civilian market for the first time.

Main brands:
・Sightmark: A high-level brand of genuine optical devices designed for hunting and shooting.
・Firefield: A brand offering high cost-performance optical devices at an entry-level price point.
・INFORCE: A brand providing high-performance weapon lights and tactical lights.