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What is SELLMARK?
Based in Texas, USA, Sellmark is a manufacturer and retailer of optical devices and accessories related to outdoor and sports activities. Their products are renowned for their durability and performance, gaining widespread support from hunters, shooters, and outdoor enthusiasts. LayLax has signed an official partnership as the exclusive distributor in Japan for the civilian market. Additionally, we serve as the exclusive distributor in Japan for the weapon light brand INFROCE, offering it to the civilian market for the first time.

Main brands:
・Sightmark: A high-level brand of genuine optical devices designed for hunting and shooting.
・Firefield: A brand offering high cost-performance optical devices at an entry-level price point.
・INFORCE: A brand providing high-performance weapon lights and tactical lights.

Sightmark is an optical equipment brand that offers the precision and durability that professionals demand.
From red dots to rifle scopes, it delivers high performance that ensures you can accurately capture the target.
If you're looking for "one-hit accuracy," check this out.

■Click here for the lineup

INFORCE has always offered the highest quality rifle, pistol and helmet lights and accessories in the industry.
In addition to delivering innovative lights and equipment to users around the world, the company's products are now officially adopted by all branches of the U.S. military, demonstrating its unwavering commitment to quality and functionality.

■Click here for the lineup

Firefield is a brand that combines high energy with competitive prices, perfect for an active lifestyle.
It has gained a strong following in the MilSim, training, accessory market, and plink (casual shooting) fields.
Offering a wide range of products, from optics, rails, lights, lasers and range bags, this comprehensive brand is a "one-stop shop for range day" for beginners.

■Click here for the lineup